How to build the reputation of the brand for Omega?

"Reputation" itself, in fact, has its price. The reason for the sale of luxury goods in general, reputation is a point behind the research and development, quality management, promotion strategies, distribution networks and customers are the qualities that can not be ignored.
Global sales of the Swiss watch brand Omega champion for the creation of its brand "reputation" on the adoption of a very effective strategy and planning. This strategy, in fact, can be summarized in four rounds:

First, with the glorious moment of history

Since the beginning of 1932, Omega is the official timekeeper of the Olympic Games tool. When billions of viewers in the world of television as well as elite athletes from a witness to the world at the same time, they see a sign of Omega.

20 July 1969, Omega was the first and only piece of land on the moon, once the watch brand, has more history and technology of Omega watches is universally recognized. Omega beautiful is the concept of technology and people.

26 June this year, the first global solar energy than the first of the aircraft, Omega is also an important partner in this project.

Secondly, the top-sponsored a golf tournament

In addition to the Olympic Games, Omega Mission Hills in China in the World Golf Championship title sponsor. He also sponsored the annual golf tournament Masters in Europe. Naturally, the Omega is trying to use the world-class golf event to participate in the creation of a high-level image campaigns. When Tiger Woods of the famous athletes, wearing Omega watches rewarded time, ie the time for performance of Omega.

Thirdly, investment in R & D

Can look at the moon, the tab should be absolutely no doubt about the technology. Good "reputation" can not be separated from good quality, and Omega is dedicated to quality. 10 years ago, the watch control cooperation in the development of a system of coaxial escapement level is a breakthrough in modern technology of watches.

Fourthly, celebrities mechanism to reduce the gap with the distance between customers

I Omega is a true leader and, in fact, already in 1995, the event will be the picture of Cindy. Crawford. With it, the Omega Constellation series on a hot product, the rapid opening of a woman is a huge market. So far, since 1995, Omega is the set of 007 films from James. Bond shows.

Of course, the appointment of Omega, including Ellen? MacArthur, Michelle Wie, Garcia, Michael? Phelps, Michael? Schumacher and other top athletes to the ambassador. Hollywood celebrities, it Nicole? Kidman, George? Clooney and Zhang Ziyi in this year's more familiar.